Facebook, the webpage that has taken the world by storm! As of this writing, there are over 600 million users of Facebook and about 200 million are actively accessing the site daily. With this much audience, businesses have used the power of this social medium to reach out to potential customers.
Even with millions of potential customers, marketing your medical practice and business will not stand a chance against others who are determined to take the biggest chunk of the market. As such, it is very important that you establish your brand as a medical service provider—a trustworthy and reliable brand at that!
Here are some tips that you can use to establish a winning brand in Facebook:
1. Know and Understand Your Audience
You also must be sure of the type of audience you want to target for your Facebook branding campaign. Although 600 million is a very tempting number, you only need a very small chunk of active followers to keep your Facebook page active. To develop an avid fan base, you need to understand what is important for them and how your page can help them. Your Facebook page is your “personal” connection to your followers; so make sure that you are able to connect with them on that level.
2. Focus on Your Brand
Unlike ordinary personal accounts that post anything, your medical Facebook page must focus about what you can offer. Post images that create an impact on your audience. Your doctor eating dinner may not appeal so much to your audience as a photo of him being hugged by his patient for the wonderful treatment received. A short quote from the patient can complete the picture and provide your audience with something they can connect with.
Aside from touching images, you also need to provide your audience with bits and pieces of information related to the service you provide. Remember, your audience looks at you as an authority and they follow your page because you provide them with the information they need. Information does not need to be highly academic. In fact, the simpler the message the easier it is for your audience to grasp the meaning.
3. Link Your Website to Your Facebook Page
Your site visitor might have found your online office through the search engine. Don’t let this become a one-time connection; provide your site visitor an incentive to follow you on Facebook. Your site visitors will not access your website every time they need information; but they will most likely have their Facebook account open most of the time. “Follow us on Facebook” is not just a catchphrase—it is there for a reason, and a very important one at that.
4. Give Your Audience a Reason to “Share”
Facebook builds bridges between and among people. Your followers may have friends who have friends who have friends that need the services that you offer. Make sure that you maximize this “viral” quality of the social media. People trust the recommendation of their friends when they make decisions. Always have something in your Facebook page that is worth sharing.
5. Maximize the Power of Newsfeed
Facebook users do not check the page of their favorite medical clinic when they open their accounts—they check their newsfeed. You need to strategize well when you are going to post something. Think of the time of the day when your followers are most likely to see your posts. That means that you must not post anything when most of your followers are asleep. Your message will be drowned by other posts by the time your audience open their account.
Keep your posts active. This will not only make your audience feel that you are engaging and accommodating; it will also keep your post on top of your followers’ newsfeed. And if you have a post that you believe will generate more views and following, pay for it! When your post is “Sponsored”, it will appear on the upper right corner of the newsfeed for everyone to see.