All posts in Branding

5 Ways to Build Your Brand Using Facebook

Facebook, the webpage that has taken the world by storm! As of this writing, there are over 600 million users of Facebook and about 200 million are actively accessing the site daily. With this much audience, businesses have used the power of this social medium to reach out to potential customers.

Even with millions of potential customers, marketing your medical practice and business will not stand a chance against others who are determined to take the biggest chunk of the market. As such, it is very important that you establish your brand as a medical service provider—a trustworthy and reliable brand at that!

Here are some tips that you can use to establish a winning brand in Facebook:

1. Know and Understand Your Audience

You also must be sure of the type of audience you want to target for your Facebook branding campaign. Although 600 million is a very tempting number, you only need a very small chunk of active followers to keep your Facebook page active. To develop an avid fan base, you need to understand what is important for them and how your page can help them. Your Facebook page is your “personal” connection to your followers; so make sure that you are able to connect with them on that level.

2. Focus on Your Brand

Unlike ordinary personal accounts that post anything, your medical Facebook page must focus about what you can offer. Post images that create an impact on your audience. Your doctor eating dinner may not appeal so much to your audience as a photo of him being hugged by his patient for the wonderful treatment received. A short quote from the patient can complete the picture and provide your audience with something they can connect with.

Aside from touching images, you also need to provide your audience with bits and pieces of information related to the service you provide. Remember, your audience looks at you as an authority and they follow your page because you provide them with the information they need. Information does not need to be highly academic. In fact, the simpler the message the easier it is for your audience to grasp the meaning.

3. Link Your Website to Your Facebook Page

Your site visitor might have found your online office through the search engine. Don’t let this become a one-time connection; provide your site visitor an incentive to follow you on Facebook. Your site visitors will not access your website every time they need information; but they will most likely have their Facebook account open most of the time. “Follow us on Facebook” is not just a catchphrase—it is there for a reason, and a very important one at that.

4. Give Your Audience a Reason to “Share”

Facebook builds bridges between and among people. Your followers may have friends who have friends who have friends that need the services that you offer. Make sure that you maximize this “viral” quality of the social media. People trust the recommendation of their friends when they make decisions. Always have something in your Facebook page that is worth sharing.

5. Maximize the Power of Newsfeed

Facebook users do not check the page of their favorite medical clinic when they open their accounts—they check their newsfeed. You need to strategize well when you are going to post something. Think of the time of the day when your followers are most likely to see your posts. That means that you must not post anything when most of your followers are asleep. Your message will be drowned by other posts by the time your audience open their account.

Keep your posts active. This will not only make your audience feel that you are engaging and accommodating; it will also keep your post on top of your followers’ newsfeed. And if you have a post that you believe will generate more views and following, pay for it! When your post is “Sponsored”, it will appear on the upper right corner of the newsfeed for everyone to see.

Grow Your Medical Site Business with Local Search

Recent online marketing statistics show that 4% of Google searches a month are directed towards looking for local sites in the United States. Before you say that it’s just a small number, that 4% is equivalent to four billion local searches. Staggering number, isn’t?

So what does this mean for your medical website?

It simply means that the potential to increase your business is enormous if you are able to maximize the benefits of local searches. If you will analyze it closely, it is just practical for any person to look for a medical clinic or site within his area, right? So if you focus your SEO strategies on local searches, your medical site will be on top of search engine results when your location is included in the search parameters.

Understanding Local Searches

Search engine giants like Google plays around with their search algorithms to provide users with the most relevant search results. Since 2012, Google search results are a mix of SEO-driven outcome and local queries. In fact, search parameters do not necessarily need to include an area or locality to come up with a local result. Factors like the location of the person doing the search are included in the mix, resulting in search results that are local in nature.

Services like medical clinics often target customers within their area of operation. As such, it is very important that marketing strategies include a good dose of local search optimization. This includes local directory listings, social media efforts, and site reviews in Google+ and the likes.

How to Maximize Local Listings for Your Medical Website

In order for your website to rank well in local searches, you need to have your business listed in different online directories like Google+ Local, Yahoo Local, Internet Yellow Pages, Bing Places, and other similar sites. Many of these online directories are for free and all you need is to provide them with your business information which includes:
1. Business name;
2. Local phone number from your location or area (not toll-free numbers, call tracking numbers, or shared phone numbers).
3. Physical address (not PO Box, shared address, or virtual office)
4. Ability to conduct face-to-face transactions.

Aside from your website, local directory listings will make your business more visible in the internet. Make sure that all information are current and uniform when listing your site in different directories especially when it comes to your business title. For example, if your medical site is listed as “Extreme Medical Clinic”, don’t use “Extreme Chicago Medical Clinic” in a Chicago-based local listing. This will make the search engines look at your business name as two distinct entities.

Similarly, if you believe that inserting your area of operation (as in the example “Chicago”) in your business title will have a positive impact on your business, then you must process a change in business name and register a new “Doing Business As” or DBA. If your website has been in existence for a long time, you must take extra precaution before changing your business title as it will have an impact on your ranking and previous reviews.

Local directory listings have great potential when it comes to pushing your website and your business to greater heights. However, it will require a lot of effort and dedication to see the results. The current search trends show that including local directory listings in your SEO strategy will provide great benefits – if you’d prefer to have an expert optimize your local search listings, contact us today for a free consultation!

How Having an All in One Marketing Solution Helps Your Practice Run Smoothly

So why is corporate branding important to you and what does it involve? The idea behind corporate branding is to give your medical practice or medical business a professional identity that will impress upon your potential clients a high level of professionalism.

And how does MD Marketing Experts achieve this? Our medical advertising agency experts take the necessary time to get to know your business inside and out. We’ll conduct interviews and utilize questionnaires to find out every single detail about your medical business. We want to fully understand your practice, your staff, and all the services that you offer. Our team will find out what makes you unique from your competition and will develop an image and medical marketing campaign that focuses on your particular businesses strengths.

MD Marketing Experts know that it’s no easy thing to trust your image to an outside party, but the results they’ve achieved for their clients speak for themselves.

Image Is Everything
At MD Marketing Experts we’re firm believers of the old saying “image is everything.” Having an image that is impressive as well as professional, and giving that good overall first impression will make sure the clients you attract will become lifelong relationships providing you with sustainable business. Corporate branding allows your practice to take on a professional and consistent image that you want clients to have of your business.

The Importance of Doctor Website Designs
Your website should be a part of your corporate branding strategy, and the health and wellness industry has some of the most professional looking websites you can find online. A client will visit many sites before choosing whom to contact. And it’s no surprise that most potential clients will regard the design, the ease of use, and the functionality along with how easy it is to get the information they are looking for. A website that is hard to navigate will run off potential clients. It’s important that your website is built by healthcare ad agency experts who know what successful doctor website designs should look like. MD

Marketing Experts makes this easy and can build you the best website in the industry. But they don’t just build your website; they take care of all your medical website design needs from logo creation, graphic art, programming, and design with professional colors and an overall pleasing appearance. And easy navigation is very important for all clients of all ages and skill levels. Your website should be intuitive to use so that the information the potential client is looking for is easy to find.

Along with your new medical website design you should incorporate search engine optimization to allow people to easily find you online. You can have the nicest website in the world, but without a medical marketing consultant running the SEO behind the scenes, it would never be found online. SEO is the practice of optimizing a website so that it can be found in the first pages of results depending on the keywords your business will use. Those will depend on the services that you offer. Search engine optimization of websites is more competitive today than it’s ever been. It’s important that the content of your website fully portrays what you offer as a medical practice or business. Let MD Marketing Experts take care of all this for you.

Don’t waste another moment with a website that isn’t working for you to generate business. Contact MD Marketing Experts today at 888-428-7999 to schedule a free consultation with one of our medical advertising agency experts and learn what we can do to grow your practice.

Why MD Marketing Experts Gets to Know You Personally

What sets MD Marketing’s healthcare advertising agency services apart from our competition is that we take the time to get to know each client before we even start building a medical marketing strategy. As pioneers in providing out-of-the-box medical marketing services to doctors, MD Marketing takes care of all your branding and web design needs, but only after we get a clear picture of who you are.

We create personalized logo creation, graphic arts and programming services for our doctor website designs, catered to exactly what you need for your site. But that’s not all. As experts in both SEO and PPC, we can provide you with great internet visibility and also manage marketing material solutions for you. Our dedicated research teams of medical marketing consultants make sure that your website content is engaging and motivates readers to call for an appointment!

Our medical advertising agency experts stay on top of the best trends for communicating your services to your clients, and we can effectively incorporate both videos and photographs in your website for visual appeal and an SEO edge. Most website visitors remember photographs and videos more than the actual content itself as visuals have more of an impact. Like a well furnished waiting room in a doctor’s clinic, your medical website design serves to make the best first impression possible on your visitors.

Our list of capabilities is long. Let’s talk about your practice and see how our medical marketing services can grow your business. MD Marketing can improve your internet visibility and online lead generation. We are always looking for new ways to bring our clients more business, so contact us today at 1-888-428-7999 for your free consultation!