The world of advertising has changed faster than ever over the last decade, and many people are either finding their traditional marketing streams are running dry or are simply just trying to wrap their heads around the plethora of new promotion options seemingly appearing overnight. No one marketing strategy will work for every product in every industry, no matter how much money you can throw at it. To be effective, you need to know who you are talking to. Digital Marketing Agencies specialize in this type of information (hence why their numbers are usually so much higher) and prove that the more useful research you have, the better you can pinpoint your messaging and audience. That’s how you will really save on your marketing budget.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
-John Wanamaker, US department store merchant (1838 – 1922)
A good way for building analytics or testing the waters (or simply doing promotion with little investment and risk) is to focus on digital marketing strategies with extremely high return on investment ratios. This will ensure you make back you investment, and may provide valuable feedback.
Cost Effective Advertising Choices
- Social Media
With your advertising research, you should probably have a rough idea of what social networks your target market congregates at. LinkedIn, Twitter, Facebook, Instagram, Snapchat and similar sites all have very different types of, and varying levels of, interactions. Advertising on these sites can be very useful or somewhat tepid depending on whether you’re on the correct site for your market. The reason that social media makes the list is that with the right research you have the ability to talk directly to your market, meaning every dollar you spend is being spent on the right audience, that’s not something you can say about nearly any other platform.
A Digital Marketing Agency like All Marketing Experts will create professional looking profiles that hook visitors and keep them interacting with your brand. They will share, like and retweet your content all over the internet with professional level effectiveness.
- Email marketing
Another staple of Digital Marketing Agencies. Although it is tempting to go with some of the newer and more flashy advertising techniques, the best option to reach your audience may still be through the ‘ol email. Email marketing has remained one of the highest return-on-investment marketing efforts since roughly the late Cretaceous period. There is a reason for that. Email still dominates in ROI, with averaged ROI reportedly nearing 4,300% at times.
Get an e-mail list together, a digital marketing agency may even source lists they feel are relevant to your product , and compile the addresses. Many marketing services will help you with all the tools you’ll need to start, send and analyze email advertising campaigns.
- Pay Per Click
By adding PPC to your marketing campaign, you will get that needed initial boost and quick first page results that you wouldn’t have otherwise. Search engines let people purchase advertising in their search results. These listings show up next to the non-paid results. You only pay when someone clicks on the ads, which can be either good or bad. If your ad or site fails to convince purchasers, than you’re paying for useless clicks. A Digital Marketing Agency can ensure your pages adequately sells your product and that your PPC ads are finding the perfect audience.