All posts in Search Engine Optimization

Non-Content SEO In Professional Service Blogs
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While content is obviously the most important element in content marketing, overemphasis on content too often means underemphasis on non-content SEO. That is a mistake that the best local SEO company helps you avoid.

The three main components, as outlined below, are keywords, meta title, and meta tag.

 

Keywords

A keyword is a single word or short phrase that captures the blog’s theme, like “cyber crime insurance” or “tummy tuck.” It’s often a good idea to include a geographic reference as well, like “website design in Long Island” or whatever.

Up until abouseo-wikipediat 2010, easy-to-write microblogs were the best way to increase Search Engine Optimization and move your website up the SERP (Search Engine Results Page). These posts did not have to be long and did not have to be good, as long as they had very high keyword densities and went live on the site several times a week, or preferably several times a day.

Google has changed the rules to emphasize quality content, so keyword-stuffing and low-quality blogs are greatly frowned upon and may even result in delisting in some extreme cases. However, keywords are still important.

A microblog, or even a retail buying guide or product description under the new rules, needed about a 3 percent keyword density, which is basically one keyword every other sentence. A professional blog should have a maximum 1 percent keyword density, which means roughly one keyword phrase in each paragraph.

 

Meta Title

The meta title appears in the browser tab and serves as a blog summary. The meta title should contain a keyword and information about the site separated with the “|” key.

In May 2016, Google increased the length of meta titles from 60 to 70 characters, which is a pretty significant jump. So, in addition to a substitute title that includes the keyword and information about the site, there’s often room for a geographic reference as well, such as New York, NY.

 

Meta Tag

This 160-character summary is probably the most important non-content SEO item, because many search engines load meta tags, and not blog snippets, onto their SERPs.

A good meta tag usually contains a one or two sentence blog summary (be sure and include a keyword) as well as a brief call-to-action, like “Call us today.”

When Google changed the meta title rules, the company also tweaked the meta tag rules. While the character count is unchanged, there can now be up to 100 characters per line, which allows for longer and more flowing meta tags. WordPress and most other platforms have very good preview features which allow you to see exactly what the meta tag, and other offsite SEO items, will look like.
For more ways to optimize your SEO presence and monetize your website, contact us online or call 888-428-7999 for a free consultation.

Digital Marketing Trends for Getting More Customers for Small Businesses
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One way of remaining a top performer in your field is to have the ability to tell where industry is headed to and readjust accordingly. With regards to digital marketing, small business are always on the lookout for methods of attracting new customers  and this is why every SEO company in New York is working hard to come up with ingenious methods that will help their clients acquire more leads. Presented below are trends worth watching out for if you run small business and you are keen on staying ahead of the pack-:

Content as King

This may not be a trend per se, but it is something that is not going away any time soon. It still pays to create quality content for targeted audiences so that you can provide real value to website visitors and help them in finding solutions to some of the problems bothering them. This is why most of the SEO services New York are keen on creating different forms of content and optimizing them for the respective websites for higher search engine rankings. If you run a small business, whether online or offline, content is something you should never give a cold shoulder.

Mobile Optimization

This trend started picked up steam in 2015 when the number of mobile users had a phenomenon growth and it is predicted that soon, the number of people accessing the internet via mobile device will be more than desktop users. This implies that the mobile traffic will be more than the desktop traffic, and the only way to position your business to benefit is by also optimizing for mobile devices. Mobile optimization is thus considered a standard service by most of the digital marketing agencies NYC.

Video Content

The growth of video content in the internet has been phenomenon and it is something not to be taken lightly by any serious small business. Videos are engaging, thus very effective and with the emergence of various streaming technologies, it has become the preferred choice of content by most people, especially the younger audiences. It is something every small business keen on getting more leads must incorporate in their content strategy.

For more information about the emerging trends that small business can use to increase their leads, be sure to contact us at 888-428-7999. Also feel free to get in touch with us for a free consultation on a strategy session about how to grow your business through effective SEO service New York.

SEO: Understanding Google’s Algorithm Changes

When it comes to SEO, it’s important to understand the changes that Google makes in the online Search Engine world. The changes are for good reasons, though they happen quite frequently and are frustrating to a lot of website owners who follow Google’s rules.  Website owners start to implement their marketing strategies, and build their website around these new algorithms and rules only to have Google change them again just a few months down the road. However, some of the new big changes that have come in 2013 are part of a longer term strategy and includes some new, and some not so new components. The one thing that Google seems to be doing is pushing people away from tactical SEO behavior and forcing website owners to take a strategic approach. Now with this in mind a lot of people will just say that ‘tactical’ SEO is dead, but however this would not be true. Some tactical aspects will still play a big role in your Search Engine Optimization of your website.

In order to understand what Google is doing in the SEO world, it’s important to take a look at the changes and understand the long term strategy they are going for. And of course these changes will have a big impact on the way that Search Engine Optimization is done. So what has Google done and NOT done during this year? Let’s take a look.

One of the changes that Google made was to make all organic searches secure. Now you are probably wondering what that means. Well Google did change their Keyword tool this year and made it drastically different than it used to be. The change is believed to be a big part of how Google is securing keyword data for users who go to a certain websites using the Google search. In short this means that you can no longer get keyword data for a particular website to see what keywords drove visitors to that website. The loss of access to that keyword data now leaves people in the dark as to what keywords visitors are using to come to their website and as anyone in the SEO world knows, this is important information when it comes to knowing what keywords are converting so that further optimization can be done.

It’s had been almost a year since Google updated their PageRank. The last time PageRank was updated before December of 2013 was in February. In addition to this Matt Cutts, Engineer at Google, said earlier in the year Toolbar PageRank would not be updated. It’s rumored that Google PageRank might become a thing of the past. SEO professionals aren’t too worried because not many people rely on PageRank to measure a website’s worth or SEO standing anyway.Google doesn’t even use PageRank themselves!

A new Google algorithm was announced this year that was a major platform change. This new algorithm called “Hummingbird” focuses on the capability to better understand longer search queries such as questions like “how to learn to play the piano” as well as that same person querying “piano lessons”. Hummingbird results in providing more relevant search results by better understanding what you’re looking for. Anytime Google updates their algorithm you can be sure that it is to help the end user or the visitor.

Another thing that Google implemented, although not new by any means, is Google+. The reason for mentioning this is because Google+ seems to be picking up momentum whereas when it was launched it did not seem like it would catch on. Not many people took Google+ seriously, likening it to a bad version of Facebook, but this is Google we are talking about and anything they do should be taken seriously. Just do a search on Google+’s impact on SEO and see what you find.

Authorship is another thing that isn’t new but it’s also a big part of the SEO picture. How does Authorship work? If a blog writer creates an article that gets a big response and draws a large crowd, gets links back to the article, Facebook or other social networking shares, or even +1’s and comments, that author gets a higher ranking. There really is only some speculation on how Google ranks an author and exactly how this system works. It’s very possible that Google could use this as a ranking signal for future search queries. This means that if you are an author, your personal authority will matter a great deal.

The last thing to mention for now is how Google perceives in-depth articles. These are articles on learning that are written into far more detail. The reason for the mention is because Google stated that 10% of users daily information needs involved learning a broad topic or subject.

So with all these new changes it will be interesting to see how Google SEO will evolve from its current stage. It will be important to stay up to date and keep an eye on these things. The Google search engine will need to adapt to serving its users better in the future as information needs change. The best user experience is what Google strives for after all. That is why they are number one in the Search Engine world.

We know there are many medical marketing SEO companies to choose from.  MD Marketing Experts has the best online Search Engine Optimization Specialists who stay on top of all the algorithm changes so you don’t have to. When it comes to finding a medical marketing services company, MD Marketing Experts is the best choice for all your online SEO needs.  If you need help or information about Search Engine Optimization for your websites, contact us and we’re happy to provide a free consultation.

What Can MD Marketing Experts Do For Your Medical Practice?

MD Marketing Experts is a medical advertising agency that specializes in helping medical professionals get their websites in the top rankings in search engines like Google. With search engine optimization as tricky as ever, you need a staff of medical marketing professionals that know exactly what they are doing to get your business websites ranked using your specific keywords. Some examples of keywords that should be optimized could be a dental website that specializes in tooth replacement or crowns. Our experts would take those keywords and optimize your website so that anyone looking for the services you offer would find you in the top results. People want instant results and do not want to spend a lot of time wading through search results to find what they need. We help your business get found online.

So how important is it to be on the top?
In search marketing the difference between a first page ranking (where your business shows up on the first page of search results) and the second page of results can be huge. And with Google search giving better results year after year, people are finding exactly what they need on the first page and even sometimes in the first 2-3 links that are displayed for their query. About 85% of all listings that show up on the first page in search results are organic. This means that the owner of the website is not paying to get higher rankings in the results page. You only see about 15% of paid search listings and as always, studies show that a searcher will always click on the organic links before the paid links. About 55% of search engine results have ads.

So what does all this mean?
When search results are displayed, a whopping 53% of searchers always go to the top result on the first page while the second page gets only 15% of attention of searchers. And it goes down from there with the third page getting 9% action, the fourth only 6% and down to the 5th page of results getting only 4% of the action.

The vast majority of listings in the search engine results page are organic with the majority of searchers clicking on those links in the first page listing. With all this in mind, it is crucial that you have a partner that does marketing for physicians on your side that can monitor the results and do a complete analysis. Our doctor website designs are proven to be effective in marketing healthcare practices. Search engine algorithms are constantly changing and if you don’t have a team of medical marketing specialists to keep you on top, you could end up on the second, third, or even 5th page of results where no one will find you.

MD Marketing Experts is a full-service healthcare ad agency for your medical practice. We get to know all the ins and outs of your business. You’ll get constant communication with follow ups and straight forward pricing with no hidden surprises. It’s a personalized service like no other SEO marketing company offers. MD Marketing Experts focus only on the medical and health industry and that gives an advantage over the other guys that will do SEO for anyone regardless of the business. Our medical marketing consultants are highly focused on your industry’s needs.

So don’t waste any more time or money on large firms that don’t even take the time to learn more than your credit card number. Let MD Marketing Experts be a partner in your future success. Contact us today at 888-428-7999 for a free consultation!

5 Successful Website Tips for Doctors

Services can be especially difficult to sell as they are mostly intangible and it’s hard for potential new patients to know if a provider can live up to his promises. If you make an effort to reach out to your target market, however, you can start building a relationship before they ever step foot through your door. This is especially true of healthcare providers, as they need to be able to develop patients’ trust before they can grow their client base.

Marketing for physicians should be top of mind when planning their business strategies. Websites are a great way to reach patients and provide them with information on how you can improve their lives. The key is to present information in a clear manner that the patient understands and to make your website as interactive as possible. Every patient has unique needs, and more often than not, you will have to provide information that speaks to those needs. Doctors who intend to have a website need to make sure their services are easy to understand and that scheduling an appointment or requesting more information is simple.

A website will go a long way in grabbing patients’ attention and convincing them to choose you as their healthcare provider. Read on for 5 successful website tips that can put your site a step above the rest.

Website Layout

For anyone looking to do online medical marketing, the layout of your website holds great importance. If visitors cannot intuitively navigate and use your website, they will most likely hit the “back” button and look at your competitors. Searching for a new doctor can be something of a stressful process, so if you have a medical website design that is easy to use with contact information prominently displayed, your visitors are more likely to become patients.

Graphics

More than just pretty decoration, colors play an important role in how a medical website design is perceived. Simple color schemes are not only in style right now, but will also make clients think “clean,” and “professional,” which is exactly how a doctor’s office should be thought of. Graphics should also be used in order to break the monotony of text. It’s true that visitors may be looking for information, but a long block of text is sure to drive them away. You could also try an infographic to get a complicated point across.

Relevant Information

This one may seem like a no-brainer, but you would be surprised how often irrelevant information shows up on websites which is confusing and distracting for visitors. If, for instance, you are a doctor of autoimmune diseases, you must make sure that your website has articles, blogs and detailed information of the many autoimmune diseases that are out there. Stay focused on your offerings and expertise. Taking the time to provide useful content builds you up as an authority figure to visitors looking for information. Working with a medical marketing consultant can help you learn how to effectively add content to your site.

Interaction

Whether it is face to face or through technology, the way we interact plays a huge part in our lives. Interactive websites are popular because they provide visitors a chance to ask questions that may not be readily available on the website itself. A chat room for consultation between a doctor and patient, or a simple way of booking an appointment online can really increase your client base.

Forums

Many popular health and medicine websites now have forums where different patients can talk to each other and discuss their conditions. Forums can be an important part of a doctor website designs as they provide a great platform for patients and physicians to connect and discuss issues and concerns.

Want to increase you’re site’s effectiveness but don’t know how to get started? Contact MD Marketing’s medical website design experts today for a free consultation at 1-888-428-7999.