All posts in Social Media

Using Social Media for Medical Experts

Social media has taken the hype in the past few years, and it has shown to be a great marketing tool. It has become much more than just an online hangout for teenagers. Every layer of the consumer society nowadays actively seeks information on websites such as Facebook, Google+ and Twitter. This includes health care patients, thus making it essential for medical service providers to make themselves visible and well known there.

While the need for being known on social media is becoming obvious, the exact details on how to do this effectively sometimes seem to be abstract and obscure for non-experts in the field of social media marketing. Here we offer you a few bits of advice on where to begin.

Start Your Blog and Maintain It Regularly

One of the best ways to express your opinions and inform your customers is starting a blog. This will not grant you a large number of regular readers straight away — but it is a solid foundation upon which you can continue building. Nowadays, there are free blogging services, such as WordPress.com which can suit your basic needs. If your needs are more advanced, you can always acquire inexpensive web hosting and install a blogging software — such as WordPress — there. An important part is to write regularly, especially on topics that interest your patients. Express your opinion on current health issues among your patients. Write an article about the questions you get frequently asked. Inform your readers about new technologies — especially ones that you use.

Socialize with Customers and Colleagues

By this, we mean keeping your Facebook, Twitter and similar social media profiles up to date. Do not make every tweet an advertisement for your own service, however. One in 10 such posts are more than enough —and some claim less is even better. Comment on other posts, publish links to your blog posts (previously mentioned), and comment on current affairs. Be active in any way — as such, you will attract more people to your social media profiles, which will then attract them to the aforementioned blog. Do not, however, get discouraged if you get a lot of Twitter or Facebook followers, but few blog readers. The former grows much quicker than the latter, but your blog is what makes you really interesting. Once you have a social network of colleagues and services that are relevant to your own, link to them on your blog and social media.

Communicate with Patients

Your social media profile is a great way to reach out to your patients —both existing and potential ones. They say that a kind word costs you nothing, but it can buy you anything in the world. This is especially true for communication with your patients, as it earns you more of their trust. You can use social media to publish your personal advice for your patients throughout a season, especially regarding various diseases that are spread at a time. You can also use private messaging (which most social media sites have) to arrange appointments with your patients. On top of that, this is a perfect opportunity to answer short patients’ questions, which would otherwise take up a lot of your (and their) precious time. But the most important thing is that people will learn about you, and will get an insight of your expertise and readiness to help, which will surely earn you more customers in the long run.

An important thing to understand about social media is that it is not a quick get-rich formula. It all still requires hard work. However, it gives you an ample opportunity to advertise yourself, to get in contact with your patients and to attract them to your services. You need to stand out among the competition, and social media can be the game changer.

How Online Presence Helps Your Marketing

Half a century ago, people landed on the Moon, took a walk on its surface, and —most importantly — shared it with the world. Unfortunately, there are still many businesses that do not recognize the important of sharing your accomplishments. While there are some individuals who want to be humble about what they do, if you plan to make a living out of it, this approach is simply no good. You are an expert in your field, and if you depend on acquiring new customers regularly (and who doesn’t?), you need to let the world know about what you do.

Online presence is nowadays the number one issue that kick-starts people’s businesses, or destroys them. It is no longer enough to be an expert physician, an M.D., and to have a well-trained team of nurses and technicians by your side. You need to attract people to your office or clinic, and the best way to do it, hands down, is making yourself known online. But why, you might ask? Here are a few reasons.

Everyone Does It, and so Should You

While this may seem as a trivial argument, it is very substantial if you look at it. There is a lot of competition struggling around you, and if they make themselves known, your potential patients are more likely to visit them, rather than you. The reason for this is merely because they know your competition exists —and they likely know even more about them — and they don’t know anything about you. That is, until you make yourself known. If you are the best physician in your city, you surely don’t want the patients to go to the second or third best one — for more than one reason.

Better Ways to Listen and respond

Your online presence makes it easy for your patients to leave various kinds of feedback to you. If you have a social media profile, or a blog, not only can your patients let you know what they think, but this feedback will be seen by everyone else as well. This directly affects your reputation. Again, you are the best physician out there. Without your online presence, your patient can only tell that to you. With it, you can let them do so on your website or social media profile, and thus let everyone else know just how good you are. Don’t be afraid of bad feedback, though —for every business that works hard and does it’s job right, positive feedback outnumbers the negative one by far. On top of that, various online services will allow you to choose which kind of feedback your visitors will see, thus giving you full control over it.

Letting Everyone Know What You Do

One of the vital parts of online presence, which is usually not covered by the social media, is your ability to demonstrate your skills, your expertise and your dedication to good work. For this, you will usually need a decent website or at least a blog (although nothing is preventing you from connecting it to your Facebook, Google+ or Twitter profile). No more leaflets, pamphlets or other annoying advertisements all around – let your online presence speak for itself. A website or a blog lets you describe all your services in the utmost detail — which you should do without any limitations. As soon as your office or clinic gets heard of on the social media, interested patients will surely want to visit your website to see what exactly you offer. With such an approach, you are letting them see exactly what they want to see, and when they want it. And once they really need your services, they are very likely to remember you —or recommend you to their friends.

If we could boil everything down to one word, it would be reputation. Now, more than ever, people are spending their time online, socializing with their friends and acquaintances, as well as searching and browsing for all kinds of services — including medical ones. You should make yourself known in this field, as it will ensure you the freedom to show off everything you can do, while giving them the freedom to see it when they are really interested in it.

Why Do You Need Social Media?

Now more than ever with websites like Facebook, Twitter, and Reddit, it’s important for your practice to have a foothold in the social marketing arena.  But it takes a lot more than just creating a Facebook or Twitter page to get your pages noticed, visited, and shared with others. Almost 60% of users on Facebook are between the ages of 35 and 55 years old.  A great age range for health and medical practices to target.  On top of this the average Facebook user shares company pages and its content to other users more than 400 times a year. MD Marketing Experts want to help you take advantage of this huge marketing opportunity and our medical marketing consultants, experienced in social media marketing for physicians, know how to craft engaging messages that will draw visitors to your medical website.  With big numbers like 47% of Twitter users being more likely to visit a website of a company they follow to 35% more likely to give you their business, it’s important to have MD Marketing Experts integrate your social media sites and content to your main medical website design that will help you consistently stay ahead of your competitors. This ultimately helps you to get more clients and repeat business.

MD Marketing Experts’ medical marketing services consultants will create and populate a professional social media empire for you that will “wow” your visitors and encourage them to interact with you. MD Marketing Experts can help your practice properly utilize Facebook, Twitter, Google+, Blogs, LinkedIN, and all other popular social media services. Managing all these social networks can be very time consuming and you have a business to run. Let MD Marketing Experts medical marketing consultants do all the work for you. They will post content that engages users getting them to share, like, +1-ing, and retweeting your brand all over the internet generating buzz about your practice and attracting patients to your site.

Want to see how a healthcare advertising agency that specializes in your industry can supercharge your social networking presence?  Then contact MD Marketing Experts today at 888-428-7999 for a free consultation to learn how your practice can benefit from social media!