All posts in Website Design

How Having an All in One Marketing Solution Helps Your Practice Run Smoothly

So why is corporate branding important to you and what does it involve? The idea behind corporate branding is to give your medical practice or medical business a professional identity that will impress upon your potential clients a high level of professionalism.

And how does MD Marketing Experts achieve this? Our medical advertising agency experts take the necessary time to get to know your business inside and out. We’ll conduct interviews and utilize questionnaires to find out every single detail about your medical business. We want to fully understand your practice, your staff, and all the services that you offer. Our team will find out what makes you unique from your competition and will develop an image and medical marketing campaign that focuses on your particular businesses strengths.

MD Marketing Experts know that it’s no easy thing to trust your image to an outside party, but the results they’ve achieved for their clients speak for themselves.

Image Is Everything
At MD Marketing Experts we’re firm believers of the old saying “image is everything.” Having an image that is impressive as well as professional, and giving that good overall first impression will make sure the clients you attract will become lifelong relationships providing you with sustainable business. Corporate branding allows your practice to take on a professional and consistent image that you want clients to have of your business.

The Importance of Doctor Website Designs
Your website should be a part of your corporate branding strategy, and the health and wellness industry has some of the most professional looking websites you can find online. A client will visit many sites before choosing whom to contact. And it’s no surprise that most potential clients will regard the design, the ease of use, and the functionality along with how easy it is to get the information they are looking for. A website that is hard to navigate will run off potential clients. It’s important that your website is built by healthcare ad agency experts who know what successful doctor website designs should look like. MD

Marketing Experts makes this easy and can build you the best website in the industry. But they don’t just build your website; they take care of all your medical website design needs from logo creation, graphic art, programming, and design with professional colors and an overall pleasing appearance. And easy navigation is very important for all clients of all ages and skill levels. Your website should be intuitive to use so that the information the potential client is looking for is easy to find.

Along with your new medical website design you should incorporate search engine optimization to allow people to easily find you online. You can have the nicest website in the world, but without a medical marketing consultant running the SEO behind the scenes, it would never be found online. SEO is the practice of optimizing a website so that it can be found in the first pages of results depending on the keywords your business will use. Those will depend on the services that you offer. Search engine optimization of websites is more competitive today than it’s ever been. It’s important that the content of your website fully portrays what you offer as a medical practice or business. Let MD Marketing Experts take care of all this for you.

Don’t waste another moment with a website that isn’t working for you to generate business. Contact MD Marketing Experts today at 888-428-7999 to schedule a free consultation with one of our medical advertising agency experts and learn what we can do to grow your practice.

5 Successful Website Tips for Doctors

Services can be especially difficult to sell as they are mostly intangible and it’s hard for potential new patients to know if a provider can live up to his promises. If you make an effort to reach out to your target market, however, you can start building a relationship before they ever step foot through your door. This is especially true of healthcare providers, as they need to be able to develop patients’ trust before they can grow their client base.

Marketing for physicians should be top of mind when planning their business strategies. Websites are a great way to reach patients and provide them with information on how you can improve their lives. The key is to present information in a clear manner that the patient understands and to make your website as interactive as possible. Every patient has unique needs, and more often than not, you will have to provide information that speaks to those needs. Doctors who intend to have a website need to make sure their services are easy to understand and that scheduling an appointment or requesting more information is simple.

A website will go a long way in grabbing patients’ attention and convincing them to choose you as their healthcare provider. Read on for 5 successful website tips that can put your site a step above the rest.

Website Layout

For anyone looking to do online medical marketing, the layout of your website holds great importance. If visitors cannot intuitively navigate and use your website, they will most likely hit the “back” button and look at your competitors. Searching for a new doctor can be something of a stressful process, so if you have a medical website design that is easy to use with contact information prominently displayed, your visitors are more likely to become patients.

Graphics

More than just pretty decoration, colors play an important role in how a medical website design is perceived. Simple color schemes are not only in style right now, but will also make clients think “clean,” and “professional,” which is exactly how a doctor’s office should be thought of. Graphics should also be used in order to break the monotony of text. It’s true that visitors may be looking for information, but a long block of text is sure to drive them away. You could also try an infographic to get a complicated point across.

Relevant Information

This one may seem like a no-brainer, but you would be surprised how often irrelevant information shows up on websites which is confusing and distracting for visitors. If, for instance, you are a doctor of autoimmune diseases, you must make sure that your website has articles, blogs and detailed information of the many autoimmune diseases that are out there. Stay focused on your offerings and expertise. Taking the time to provide useful content builds you up as an authority figure to visitors looking for information. Working with a medical marketing consultant can help you learn how to effectively add content to your site.

Interaction

Whether it is face to face or through technology, the way we interact plays a huge part in our lives. Interactive websites are popular because they provide visitors a chance to ask questions that may not be readily available on the website itself. A chat room for consultation between a doctor and patient, or a simple way of booking an appointment online can really increase your client base.

Forums

Many popular health and medicine websites now have forums where different patients can talk to each other and discuss their conditions. Forums can be an important part of a doctor website designs as they provide a great platform for patients and physicians to connect and discuss issues and concerns.

Want to increase you’re site’s effectiveness but don’t know how to get started? Contact MD Marketing’s medical website design experts today for a free consultation at 1-888-428-7999.